Our Discount Package is designed for the “do-it-yourself” homeowner who is looking to save on real estate commissions. Taking this route can be hard work, costly, and risky.
The Southern California real estate market is expensive and highly competitive. There are good reasons to hire a real estate agent, but some people are fully capable of taking themselves through the home selling process. If that’s you, then consider our Discount Real Estate Package:
Discount Package Includes:
- Real Estate Consulting – We’ll walk you through the home selling process and make sure all steps are taken to maximize your home’s sale value while minimizing risks
- Home Value Analysis – Comparable market sales analysis through historical proprietary database, MLS comparable sales, and PropStream professional reports – Find the highest price that will still attract buyers!
- Marketing Campaign Design – Listing, flyers, and advertising material design
- Multiple Listing Service Access – We design and market your listing with SoCalMLS
- Internet Marketing – Your MLS listing will be automatically fed to top real estate Internet sites.
- Discounted Fees – Package price is 1% of final sale value for your home, due upon close of escrow. A $500 deposit is required, which will be credited towards the 1% fee at close of escrow, or forfeited should the property not close. This fee does not account for incentives to buyer agents, which typically range from 2.5%-3% in Southern California.
With average real estate commissions in Southern California ranging from 5%-6% it is tempting to jump at the 1% discount commission package. If you are highly motivated to work hard and are in a position where you can assume additional financial and time risks, then consider this Discount Package.
Selling your home on your own or through this Discount Package requires you to pay all fees and expenses. Depending on the quality of services, and the level of marketing exposure you’re seeking these expenses can mount. Here’s a list of some expenses you should expect should you pursue a For Sale By Owner or Discount Commission Package:
- Transaction Coordination ($300-$400) – Real estate paperwork is complex and should be completed and filed by professionals.
- Interior Design / Staging ($500-$2,000) – Staging your real estate listing is a nice way to boost buyer interest, setting your property apart from the competition.
- Real Estate Photography ($200-$300) – Unless you’re a professional real estate photographer it is a good idea to hire help taking the right pictures, with the right lenses, from the right angles. The purpose of a real estate photographer is to convince prospective real estate buyers to visit your property.
- Marketing Your Property ($500-$2,500) – Real estate marketing is critical for selling your home. You must list your home on the major Internet real estate sites! You must buy yard signs, flier boxes, fliers, a lock box, and advertisements.
These are just notional values and depend on whether or not you decide to exercise each option. Note: Expenses listed above are only related to typical agency services that would be provided by a full service real estate brokerage. These should not be considered an exhaustive list of expenses related to selling your home.
Even if you choose to minimize expenses you can expect to spend around $1,000 between transaction coordination (paperwork) and real estate marketing. On the high end you could be looking at $5,000+ in expenses that would be covered within the full service Premium Package we offer.
Our agents and staff are experts in the South Bay (Manhattan Beach, Hermosa Beach, and Redondo Beach), Los Angeles, and Long Beach markets. We know the real estate process inside out and our team of professionals include general contractors, a world renowned photographer, interior designer, and transaction support service at Keller Williams Coastal Properties.
Contact Us for more information and a FREE consultation.
More Information on Discount Brokers, For Sale By Owner, and Flat Fee Listings:
Discount Real Estate Brokers – Can You Save Money? – Explains the different types of real estate brokers – discount, flat-fee, and full service.
How To Hire A Discount Real Estate Agent – Checklist of steps and questions to ask when searching for a discount real estate agent.
Market Distortions When Agents Are Better Informed – A paper written by the author of the popular book, Freakonomics. Discusses how information asymmetry can lead to real estate agents acting in their own interests, which can often be divergent from those of their clients.
Discount Real Estate Brokers Spark A War Over Commissions – Wall Street Journal article about the early years of discount brokers and their leverage of real estate Internet marketing.
Discount Real Estate Brokers: Get What You Pay For? – Bankrate.com article questioning whether discount real estate brokers are really a good value.